Don't Brand Yourself To Your Company
When it comes to Social Media are you branding yourself to your company?
Meaning, do you have any main social profile with your company name or specified product?
“Whitney Kay MONAT”
“Arbonne with Whitney Kay”
“Pruvit Ketones with Whitney Kay”
If you have a secondary Facebook account, Facebook Page (not including groups), Instagram account, etc.
Let’s say I am a new distributor with a company that’s starting focus is cosmetics. I’ve been with them now for three years and that is the only industry they have been in. But then the company is ready to move forward and expand. They break into the anti-aging skincare industry. And then three years after that, they break into the health & supplement industry.
During the entire time, I have remained with the company. Now let’s put this into perspective.
Let’s say when I started with the company my profile name, or business name on social media was, “Cosmetics with Whitney Kay”. This doesn’t seem like such a problem, yet, let’s fast forward to three years later when our company now brings in to the skincare industry. It doesn’t seem like a big deal considering it somewhat in the same field, so let’s adjust the name to “Cosmetics & Skincare with Whitney Kay.”
Now, fast-forward three more years and we’ve broken into the health and supplement industry. This is now a completely different shift and direction that I can take with my business. I can try to tie them all together, but I have now grown my following to over 10,000 people in the past six years. Changing the name again is going to confuse people.
But what if I decided completely to change companies and go into a service-based company. What do I do with the 10,000+ people that have been following me with cosmetics & skincare? They’ve been relying on me for that value and information about that for the past six years. How do I change it over to me now offering insurance?
Do you see the problem I’m having here?
I see this way too often when it comes to the network marketing industry. People change companies more than one time, on many occasions many times. The companies they start with continue to expand and break into other niche markets. People then get stuck with a business page they can’t change or having to open up many pages offering different things. All when maintaining the same page from the get-go is what you want.
You want your following to come to you because they like you, know you, and trust you. They want to support whatever it is that you’re offering now and that is what's important. At the end of the day, people are there to do business with you, not what it is that you have to offer.
So what do you do? BRAND YOURSELF!!
Unless you have a company created within a specific niche, your business pages need to be your name. You are the person. You are the brand. You are the one representing the products and services you use.
At the end of the day, it won’t matter which direction your company takes. If you decide to change gears and partner with another company or offer a different product, your social media should suffer the change. When you’ve branded yourself, you are the main brand, and whatever it is that you’re offering is just something you use and love.