For years I have taken time out of my day to share my thoughts, images, videos, and now professional content on social media. It had almost become a form of journaling, but publically.
Quickly, I realized a problem. When I really started to think about the content I was sharing and shifted my social approach to a more professional one. The content I was beginning to share had a purpose, a goal, and ultimately a person in mind when sharing it. I was seeking to my target audience, my customer avatar.
So how was this becoming a problem?
I would have someone reach out to me and ask me about a post they saw, a photo I shared, or a video I did LIVE and they couldn’t find it or had scrolled too far past it in their newsfeed and it was gone. They were seeing if I could share the content with them directly.
Well, their problem became the same problem. I was spending endless time going through hundreds of photos, videos, and scrolling through posts trying to find the content I spent so much time creating, just to share it directly with one person. I needed an easier way!
This was the moment I realized the power of cataloging my content and repurposing it in a different way. After some research and following several other mentors like Amy Porterfield and Marie Forleo who had already been doing this before, I figured it was time for me to step up and begin working my business like a professional. In the end, it was going to benefit everyone and keep my efforts simplified.
Blogging and vlogging is what stood out to me. Not just one, but both! Sure, I could stick with one medium. However, I was already dominating my social presence with being on every social platform. Why not entertain both and do it in a way that makes sense?
This is why, I believe, you can do both and should be doing both. I share with you my top reasons for doing both and how each can grow your business, brand and online presence.
What is the difference between the two?
Blogging and vlogging are very effective strategies for brands and individuals who want to grow their social presence and increase traffic to their websites.
Blogging in the simplest terms is a way to share written content on a chosen platform. Blogs are easy to set up, and there is no specific technical knowledge that is required to do so. Blogging does not require a vast array of equipment. The only things you might require are a laptop or a desktop and a working Internet connection. As long as you can form a sentence and begin to convey your message through written word, blogging can be for you.
Vlogging involves the same process of sharing information, experiences and giving advice, but it is done in a video format as opposed to a written one. Many vloggers set up YouTube accounts where they can share recorded video, edit and publish that video content online. Can you upload your video content as a blog post with a short description of your website? Absolutely! As a vlogger you do not have to have professional writing skills, vlogging is more of a conversational experience with your audience.
Appeal to all audiences.
When you introduce blogging and vlogging into your brand's content approach and marketing plan, you are able to target multiple audiences. People retain information in different ways. Some love to read, others prefer video content. We have seen a major rise in video content on social media and used through major online marketing platforms. Connecting through both outlets allows you to reach each preferred content choice demographic.
- Almost 70% of customers say that a blog adds credibility to a website.
- Nearly 80% of Internet users read blogs regularly.
- 70% of consumers would prefer learning about a business from a blog rather than from an advertisement.
- Marketers who make blogging their top priority are 13 times more likely to achieve a positive ROI.
- 44% of Internet users watch vlogs each month
- 1.9 billion logged-in users visit YouTube every month
- 51% of U.S. marketers advertise on YouTube
- More than 50% of customers prefer video to other kinds of content.
Repurpose your content & strengthen your online footprint.
This is probably one of my favorite reasons to implement both into your content marketing plan. I love being able to write a blog, turn it into a vlog and share it on different platforms.
I can write a blog for my website and even attach the vlog I recorded with the same content at the end for people who do not prefer to read the whole blog. I then use that vlog and upload it to YouTube and Instagram Stories. I pull different pieces of written content from the actual blog and use it in a 30-60-day social media campaign that links back to the source. I am able to post on Facebook, LinkedIn, Twitter, Tumblr, Instagram, and blogger forums. I also use the same content in my newsletters.
Do you see how a single blog can be turned into a vlog and used all over the place when repurposed correctly? Not only am I making my content work for me but I am strengthening my online footprint at the same time. WIN WIN!
This is why I believe incorporating blogging and vlogging into your brand's marketing plan is essential to increasing your online presence and website traffic over time.
Bonus: Here are my go-to 5 Top Places To Share Your Blog Online To Increase Your Traffic