Have you been thinking about building an email list? Maybe you're even wondering if building one is the right direction for you. Either way, you're looking for some helpful email marketing tips.
Here's the thing, if you are an entrepreneur/ business owner then building an email list should definitely be a goal of yours.
Everyone is so focused on social media today, which you definitely should be. It is a great way to build your network and grow your business. However, you do not own your social media. Everything you put there becomes the intellectual property of the creators. If they choose to shut the doors tomorrow to their company, that includes your accounts.
Your email list, on the other hand, you own it! Just like having the phone numbers in your phone, you own every right to having them once you gain them.
But here's the thing… you can build a list a mile long, although, if you have no intention of monetizing your list, then what is the point of building it in the first place?
I only wish I would have applied more time to doing this years ago when I first started my entrepreneurial journey. However, there is no better time than now.
I share with you 5 email marketing tips for beginners that will get the ball rolling for you. Let's dive in…
1. Know Your Purpose, Audience, & Goals
Okay, you want to build a list. Great! What is the purpose of your list? How do you plan to use it to communicate with your subscribers? What value do you plan to provide to your readers? How are you going to capture their attention and desire to want to be on your list in the first place?
You must take the dedicated time to sit down and map out the answers to these questions. Get specific!
Most importantly, knowing your audience. who it is you are going to be targeting and speaking is going to help you answer the questions above. Be clear on their gender, age, location, educational status, income, problems, and the solutions you can provide them.
Lastly, set some goals for your email list. What direction do you plan to take it? How big do you want to grow it and in what amount of time? How do you want to monetize your list and use it to full your business and success?
2. Choose Your Email Platform
There are many great email platforms available today. Find the one that fits all your needs and provides you with the opportunity for growth. Some of the most popular platforms available today are;
My personal recommendation is to do what I chose to do from the start. It saved me more money in the long run.
If you are just getting started to building your email list, MailChimp is a phenomenal platform. They have FREE accounts for up to 2000 subscribers. You are limited to only 1 list. Meaning one group of contacts. So, if you are someone that need several groups of people based on interest, you may want to upgrade your account to the Essentials Package. It is only $9.99 per month.
Then, once you reach the 2000+ subscriber threshold, I would recommend merging everything over to the ConvertKit Platform. ConvertKit is what I have been using and building my list now for some time. It has allowed me to scale my list and communicate with my subscribers in a variety of ways. Offering beautiful and easy to use pop-up's, lead capture pages, broadcast messaging, analytics, and more. Scaling to more subscribers is more cost-effective in my opinion than any other platform with similar capabilities.
3. Build Your List with Freebies
Now here is where most entrepreneurs and marketers get stuck. I'm sure you're thinking you have ‘nothing' to offer and there is now no point in you building a list.
Well, boo hoo on you. That was NOT the mindset you were born with. STOP IT! Let's think this out…
You know what your targeted audience wants, right? Well, why don’t you make a freebie and give it to them in exchange for their name and email?
“But what if I don’t know what my audience wants?”
Easy – you ask them. This was one of the best email marketing tips I ever received. I never realized how easy it was just to ask. Even more easy for you to receive.
Your social media following, current customers, clients, and business associates can all weigh in on this. They will be more than happy to tell you because everyone loves free stuff.
You have got to be willing to give, give, give before you ask for anything in return. A great email list is one that is built off of giving endless value.
4. Determine Your Schedule
How often do you plan on sending off newsletters, announcements, offering freebies, and giving value to your new subscribers?
This all depends on what type of emails you plan on sending to people. If you are someone in direct sales selling a product, service, or opportunity, you cannot send off pitchy emails every week. You will bore your subscribers and end up losing your list faster than you grew it. So, determine how often you plan on sending ‘those' types of emails off.
I personally cannot stand subscribing to a list where I get an email every single day. My best recommendation … once – three times a week at most. And if you are going to be doing the three times a week or more, make sure a majority of those emails are value-driven.
5. Map Out Your Content
Having a general idea of what you are planning on communicating with your subscribers each week is important. If you wake up in the morning, type up a quick email and send it off. Most likely, they are going to know little to no effort was poured into it.
Begin with a list of topics or areas of focus each week. You can even create monthly themes. Next, spend some time focusing on email headlines.
Do you know that I write out 30 headlines for each email before I narrow down the one that sounds the best? More often than not, your first idea will never be your chosen one. I also use CoSchedule's Headline Analyzer to help pick the perfect headline for my emails. I typically do not use anything with a score below 75.
Once you have picked your topics, areas of focus, and narrowed down some headlines – start writing and begin building your list.
Building an email list is the best way to start forming a better connection with your audience. You have a deeper insight and understanding of what your audience wants and needs from you. You can measure how they engage, what they opt into and what offers to attract them the most. I encourage you to take these email marketing tips, leam, apply, and start growing your list. It will ultimately begin growing your business in ways you never imagined.