As I was at the grocery store just the other night, I saw myself choosing between two apples.

Both were shiny and waxy to the touch, both are totally free of bruises and pretty much identical in weight and size, too.

So, which one do I choose?

Decisions, decisions.

On a whim, I placed one in my cart and drop the other right back into the bunch.

And that's that.

And then it got me thinking...

What happens to the one I left behind? Good chances are it will end up in the garbage right?

In fact, roughly 50% of all produce is thrown out of grocery stores, at the cost of roughly $150 billion annually.

The average American family of four squanders $1,600 worth of perfectly good produce per year.

Generally speaking, people are wasteful. And that waste comes with a hefty price tag.

And this doesn't just apply to what you're neglecting in your fridge (…or how much time you're spending on Facebook).

You need to be wary of unforeseen waste in your business too.

With everything there is to do…

  • Building your audience

  • Engaging them

  • Branding yourself

  • Writing blog posts

  • Going Live

  • Crafting killer ads

  • Emailing your list

  • Following up one-one-one

  • Automating your sales process

…you simply can't afford to waste any time, energy, or effort, because that's a TON of content and media you gotta write, record, produce, and design.

Unfortunately, though… Most of us are flying blind when it comes to the content creation strategy.

Chances are you're overthinking the process and can dramatically reduce your workload by squeezing the maximum amount of value out of everything you create.

For starters, stop thinking of a blog post as just a blog post, or a Facebook Live as just a Facebook Live, or an email as just email

Take Gary Vaynerchuk as an example.

The guy's a master at repurposing and distributing content.

Each episode of The #AskGaryVee Show is broadcast live on Facebook, uploaded to YouTube, converted into a podcast, turned into blog posts, and clipped into micro-content for social media (and I probably missed a few steps along the way).

See how that works?

The takeaways here?

  1. There are endless opportunities to repurpose and repackage anything you produce to get more mileage from it

  2. Each piece of content you consume is an opportunity to create something of your own

Seriously, read something recently that inspired you? Use it to your advantage.

In today's age, just creating content isn't enough.

You also need to have a comprehensive TRAFFIC strategy for…

  1. Targeting the right audience

  2. Building that audience

  3. Engaging that audience, and

  4. Converting that audience into clicks, leads, and sales!

You can create content until you're blue in the face…

But if you don't have a marketing plan to drive traffic, no one will see all your hard work. Get started by creating your strategy below.

Looking forward to hearing how these tips increase your business.


First things first, you've got to do an audit of your brand and narrow down your goals.


Access my FREE Brand Audit Workbook and begin creating your Stand Out Brand!