Deploying The Principle Of Relevance
Pinterest is an amazing content discovery social media platform with over 250 million active users. It’s such a huge asset that every business owner and blogger who isn’t already on board should consider hopping on immediately.
Much like Google’s SEO and Page Ranking blah...blah...blah, a top-ranking pin with a well-optimized keyword on Pinterest can bring in consistent and qualified traffic every single day, month after month. Like Google, there are certain fundamentals behind the science that powers Pinterest’s algorithm.
How To Use Keywords To Develop Relevance On Pinterest
Relevance on Pinterest can be measured by how closely your pins interact with your audience’s overall interests. This is often reflected in their specific searches, and search history. You’re damn right! It works in a much similar way to the Google algorithm. Keywords and keyword strings play very roles in what appears in search recommendations and results on Pinterest.
With some fundamental knowledge about SEO, you will know that the only possible way that your content is going to make it to your target audience’s Pinterest page or search engine results is through your keywords. So, a poorly keyword-crafted Pinterest content will have little or no relevance to the community because the algorithm would have a hard time understanding what category your content belongs.
A simpler way to understand this principle is that… although pinner quality, pin quality and domain quality are designed to help Pinterest just how significant your pins are, KEYWORDS are perhaps the only metric that helps the Pinterest algorithm to understand what subject or category your pins are about.
HERE ARE SIMPLE KEYWORD STEPS THAT YOU CAN APPLY TO EMPOWER YOUR CONTENT AND GAIN RELEVANCE ON PINTEREST:
STEP 1: Optimize PINs for SEO
Do regular Pinterest keyword research for your new and existing content. Take note of the auto-suggest keywords that appear within and beneath Pinterest’s search bar when you’re typing in a search query. These suggestions Whitney’s Blog Posts highlight the popular search phrases used within specific niches. Unlike Google, Pinterest is not configured to display the exact number of searches for keywords (as at the time of this writing). However, if you’re interested in gaining more insight into the keyword strings, you can do so by looking at Pinterest Categories page. You will find relevant topics that show the popularity of certain keywords. It also indicates how many people have shown interest in related topics.
Step 2: Optimize your Pinterest Profile for SEO
Three key places to look at include your Pinterest’s Username, Business Name, and Bio. Your username because it would be reflected in your URL. While adding a business name to your profile would require that you first upgrade to a business account. It will show your target audience what you do. Profile upgrade also gives you access to useful analytics and promoted pins. As well as being enabled to claim your website. Altogether, you will have plenty of space to add keywords
Pinterest’s 160-character space is all that you have for your bio. You will, therefore, need to be mission-focused, concise, and add the right keywords with an appropriate call-to-action.
Step 3: Optimize your Pinterest Boards
Categorize your content! Make sure you are using the board feature and sectioning your pins into separate categories, making it easier for your followers to access the material. Using keywords in your board titles enables searchable pins within the board and the board itself.
Step 4: Optimize your Board Sections
Sections are basically sub-categories within a board. For example, you may have a board titled, “Marketing”. The sub-sections or ‘sections’ of the board may be something like; Facebook Marketing, Instagram Marketing, Email Marketing, etc. Use the same keyword practices in sub-sections as you would with standard board titles.
Step 5: Optimize your Pin Descriptions
Use user-friendly language in the content and description of your Pins. You want to make sure it is value driven, helpful, and meaningful to viewers on Pinterest. Is it something you would share? Make sure it is something they will definitely want to share.
Step 6: Optimize your Buy-able Pins
Using Pinterest rich pins are a great way to encompass the buy-able pin feature. Rich pins are pins that can be made directly from your website or blog. Basically, when someone clicks the pin it takes them directly to the blog post or physical product to purchase.
Step 7: Optimize your Blog Posts
Make sure you are using the same keywords in your blog that you are using in the title, description, and hashtags of your pins. You also want to make sure that you have large images that are Pinterest dimensions and easily pinnable directly from your blog.
Step 8: Optimize your Text Overlays and include Relevant Images
Step 9: Optimize your hashtags
There you have the 9 kick-ass secrets to gaining relevance on Pinterest using keywords. Go get something done! Cheers!!!